How We Increase Sales For Mount Veda
Client Name :- Mount Veda
Industry :- E commerce
Location :- India
An ecommerce client that sells high-end organic products came to Zenver Internet Marketing Agency to help with its search engine optimization, wanting to increase visibility organically because most customers were finding the company’s products only through business-name searches. A few months into the SEO strategy, it also asked Zenver to help with its pay-per-click campaign.
Zenver integrated cross-channel online marketing using SEO and pay-per-click. In the pay-per-click marketing, Zenver saw great results across the whole AdWords account. The year-over-year AdWords improvements included:
Account Spend: -46%
Average Position on Search Engine Results Pages: +76%
Average CPC: -4.5%
Click-Through Rate: +138% (Search Campaigns: +449%)
Cost-Per-Acquisition: -14% (Search Campaigns: -21%)
Search Spend: -31%
Overall Conversion Rate: +11% (Search Campaigns: +33%)
Google Shopping Conversions: +72%
Father’s Day is the ecommerce business’ biggest holiday of the year. Leading up to Father’s Day, Zenver optimised its Google Shopping campaign to better utilise spend and decrease irrelevant traffic/search terms. For Father’s Day, the year-over-year improvements included:
Conversion Rate: +39% (Search Campaigns: +43%)
Click-Through Rate: +131% (Search Campaigns: +511%)
Average Position: +83%
Search Campaigns CPA: -14%
Search Impression Share: +69% (Google Shopping Campaign: +21%; Search Campaigns: +120%)
Project Overview –
As part of the SEO strategy implemented, Zenver optimised the ecommerce business’ images, provided content ideas and built links for the company. Zenver reached out to several top food bloggers to secure important links to help it rank higher in keyword searches. Zenver also incorporated organic food series on the website to increase organic rankings as well. The efforts paid off, with Zenver helping the organic products business compete organically with ecommerce heavyweights such as Amazon, flipkart Beyond.
Zenver performed a PPC audit initially once the ecommerce business started using the service. Zenver immediately created negative keywords lists, paused overlapping/duplicate keywords, created new ad copy and corrected conversion tracking. Zenver then began improving click-through rates of ads and keyword-quality scores. Zenver also optimised the “Shopping” campaigns for the brand, reducing wasted spend by creating priority shopping campaigns using negative keywords to control the traffic. Zenver created new ad copy in all ad groups utilizing the keyword in the headline, description line and including call-to-actions. The company’s PPC sales doubled year-over-year and its PPC ad spend reduced by 400 percent.
Zenver also created a Bing Ads account for the ecommerce business to run during the holiday season that created a big boost in revenue with a 3.1 percent conversion rate. Zenver’s Google Ads efforts for the ecommerce business saw a year-over-year increase by 81 percent in transactions, 87.4 percent increase in revenue and a 101 percent jump in click-through rate.
+449% Search Campaigns
+138% Click-Through Rate
+70% Website Traffic